Award-winning pageant director and Former Miss Kenya, Eleshia Ais has launched her own line of beauty care and wellness products – The Reines Palace Cosmetics. Her brand promotes the concept of natural beauty with minimal efforts and maintenance. The brand produces a wide range of beauty care products for women belonging to all the sectors of society – from a professional model to a university professor; from a businesswoman to a homemaker – the brand’s aim is to provide a range of products that require minimal efforts for day-to-day and special occasional-beauty care and wellness. The products of the brand are based on natural ingredients combined with unique herbal formulas, that requires very less efforts to manage and use.
Eleshia Ais is one of the very few beauty queens in the world who have turned into successful entrepreneurs. Along with being an international model and pageant-coach, she is also the founder and managing director of conglomerate and multiservice enterprise – Reines Palace. Reines Palace is the parent organization of Reines Palace Cosmetics. It is also the parent organization of Miss Supermodel Worldwide Kenya and Mister Model Worldwide Kenya pageant organizations.
In her successful career as a beauty pageant titleholder and director, she has won several awards and accolades, including the prestigious Best Pageant Director award. She is the very first person from Kenya who has been honored with the Best Pageant Director award.
While speaking about launching Reines Palace Cosmetics, she mentioned, “This all started in 2018. I wanted to do something different in my life, and my love for aesthetics and beauty motivated me to start my own brand. The brand is based on a ‘feel-good’ notion and a natural beauty concept. As a woman, I can understand that we have different roles in life, be it professionally or personally, so self-care is very important. However, most of us are not privileged enough to give an appropriate amount of time for self-care. That is why I chose to develope a line of products that can promote beauty and self-care at minimum effort, using unique formulas that incorporate natural ingredients. Reines Palace products do not require hours of sitting in front of mirror or management after every few intervals in a day, they require very less time to apply and even lesser efforts to manage. As I firmly believe in the saying, time is money, and we promote this saying via Reines Palace Cosmetics”.